CONSTRUCTION IS ESSENTIAL

AGC of America operates a comprehensive workforce development campaign called “Construction is Essential.” It is designed to modernize the way the industry recruits, harnessing the power of targeted digital advertising. Our targets?  Prospective workers and their parents or guardians.  They receive messages about how construction is essential and how construction careers offer great pay and rewarding benefits.

The campaign is designed to be run in partnership with chapters and member firms who are willing to match our investments in a localized targeted digital advertising campaign. The advertising effort encourages people to sign up for new construction careers or training programs, depending on the preferred local pathway.